We are a retailer of angling equipment including rods and reels from leading manufacturers like Cortland, Rapala, John Wilson, Diamondback, J W Youngs, Powerhead, Storm, Toothy Gritter, Harris Angling, VMC, Ragot, Masterline and Normark. We are introducing additional products all the time.
Cortland products are known around the world for their exceptional quality and long-lasting durability. The Cortland 444 is the benchmark for flylines, and there is a fantastic range of rods and accessories too.
The precise performance of every Diamondback rod is the direct result of the innovative technology we have brought to the craft of building fine rods. With Diamondback you can be assured that you are investing in a rod of unequalled quality, performance and workmanship.
Harris Angling is the UK’s largest lure supplier with an award winning range of products.
Fishing reels of distinction combining traditional design and modern technology. including J.W Youngs Aeroflex and John Wilson Heritage The Purist II models all feature double bearings to ensure smooth running at all times. The John Wilson Heritage centrepin model with a removable lineguard manufactured to John Wilson’s own design. The ‘BJ’ Centrepin model features a low inertia spool with a ventilated barrel, developed with Bob James for Wallis Casting
John Wilson is Britain’s most popular, most successful and most respected angler. Known to millions through his writings and TV series he is established as Britain’s favourite authority on coarse, game, sea and adventure angling.
Normark rods use the very best engineers and materials to design and build the best match fishing rods you can buy.
The Powerhead range has been developed for competition anglers by competition anglers with rods, reels, lines and luggage - the complete armoury!
Ragot accessories have a brilliant reputation for quality and fish catching ability
Top quality lures and accessories to cover every fishing situation. Plenty of lures catch fishermen...Rapalascatch fish! There’s only one Rapala. The rapala lure is coated with up to 12 ultra-thin layers of lacquer. A wire harness runs continuously from tail eye to line tie and back again. Made from the highest grade balsa.
At Storm, we're pretty serious about fishing and not too serious about other stuff. But, that's another story. Our obsession with fishing can be kinda extreme. We believe in getting into the head of a fish to really understand what's goin on. What makes ‘em tick? Ya know what we’re sayin? Like, do they chase slippery wiggle minnows with wild eyes? Yes, in fact they do. Nice. This is what we do and why we do it. Good fish mojo to you and your friends.
Toothy Critter lures have been specially selected as genuine fish magnets with the correct sized hooks and hardware to suit British and European conditions.. They are just too good for predators to leave alone! The new XTC range has been developed by Nige Williams to cope with extreme toothy critter fishing with powerful actions and super strong fixtures and fittings. Toothy Critter are delighted to work with Nige, the big pike maestro, to develop the very best of extreme predator fishing tackle.
Part of the Rapala group, VMC are one of the world’s largest and longest established suppliers of fish hooks. Working in conjunction with leading anglers throughout the world VMC have produced unique and innovative patterns that catch more fish.
If you are looking for more information on a certain part of our product range then click on a section above to look at
several examples of different products in that range.
Are you coming to Dorset? You can visit our show room where a member of staff will show you around our extensive range of products.
You can place an order and take it home with you or place an order for delivery next day or on a date that suits you.
Showroom address details are here.